The digital age has altered the way consumers interact with businesses, which makes it an extremely competitive market. The ability to monitor user data allows marketers to build brand awareness, increase sales and marketingstuff.net/10-ways-to-take-a-screenshot-on-windows-10/ drive traffic to their websites through social media marketing (SMM) which is a type of direct marketing based on interactions between customers and the company. This is an area that businesses can humanize their persona in a way that customers can relate to.
Article written by Emily C.