There are many options for your business if you’re looking for a digital solution that’s complicated. There are many digital solutions that can help you streamline your business operations. They can help streamline organizational processes such as payroll watch, examining several hours of projects, and billing.
But articulating the value of such abstract capabilities is a significant challenge for sales professionals. This requires new skills such as the ability of adjusting the value proposition depending on the different needs.
It also requires a thorough understanding of the complexity inherent in digital solutions. It is not unusual that successful solutions to trigger requests for more service, personalization and more flexibility. managing this variability to embrace value-adding complexity while avoiding non-value-adding complications is a major problem for digital companies. Jeanne Ross is a principal researcher at MIT’s Center fundamental aspects of architectural digital storage for Information Systems Research and co-author of Designed for Digital: How to Architect Your Business for Sustained Success (The MIT Press, 2019). She writes every month a column on digital strategy for Harvard Business Review.